1. What is the Gestalt Theory? Gestalt Theory is derived from the German school of psychology also named Gestalt Psychology. It is concerned with how the brain organizes thoughts and processes to solve problems. This theory proposes that the brain is naturally inclined to group items and to see and to describe them as single items. The brain also looks for things that connect objects or shapes to each based upon related elements. We attempt to group items together to form new shapes that are the sum of these individual parts.
Four basic principles explain how we do this.
1. Emergence- This is when the brain forms an object from a pattern.
2. Reification- This happens when our brain creates shape from negative space.
3. Multistability- This occurs when the interpretation of an ambiguous image jumps back and forth. For example: Rubin's Vase.
4. Invariance- This is the ability of the brain to recognize an object, even if it is viewed from different conditions.
The following is an example of Multistability.
Four basic principles explain how we do this.
1. Emergence- This is when the brain forms an object from a pattern.
2. Reification- This happens when our brain creates shape from negative space.
3. Multistability- This occurs when the interpretation of an ambiguous image jumps back and forth. For example: Rubin's Vase.
4. Invariance- This is the ability of the brain to recognize an object, even if it is viewed from different conditions.
The following is an example of Multistability.
2. What is the Golden Ratio? A mathematical formula using the Fibonacci Sequence that can be used in designing to create perfectly aesthetically pleasing compositions. For example Da Vinci's masterpiece Mona Lisa.
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